How A Video Can Help Grow Your Business
Communicating messages to your customers is important and there are a few mediums that can do it better than video production. Videos can engage people in ways that text and photos cannot. A business can grab the attention of customers with music, voice, characters and a business personality. Professional video production can give your company the opportunity to engage customers and deliver your message in a format that can be interesting and entertaining.
The internet moves at a much faster pace than it ever did when I was growing up; I remember waiting 3 hours to download my very first MP3 and even longer for a movie clip. The beeps and squawks of the 9600 baud modem is still a magical sound but let’s face it, not very practical in today’s internet with viral videos and all sorts of streaming videos. It is quite remarkable that my phone can handle all this information at such high speeds allowing me to watch videos wherever I go. We no longer have to wait to watch something and with that we no longer have the attention span we once had either. With video you can express your message quickly and efficiently.
I wrote an article How A Graphic Designer Can Help Your Business which touched on brand awareness and getting the right person to help you along your journey – the same applies for video. You must find a videographer that understands your brand and how to get your brand to where it needs to go.
The human brain can process visual information at a much faster pace than textual. Imagine this article presented as a video, would you rather read this article or watch a cool video with flashy graphics and me in a bear suit explaining the importance of video in today’s marketplace for your business… keep reading :). People are much more likely to buy a product after watching a video than they would be just browsing a page with an ad.
Video content marketing is an important strategy in today’s marketing world as more people are turning to videos for information and entertainment. People are using their mobile devices more than ever before in the history so getting your information or brand out to your customers is vital and video is the perfect medium to express it. Here are more reasons to use videos for your company.